You can write an article directly in the app, share an article, add an image, post a job offer, add a document, post a video, or simply write a text.īut what about those situations when you want to share a link? Should you add it in the post itself? Is it better to embark on the new trend and add the link in the first comment of the post? Or should you not include the link at all in your LinkedIn posts? There are tons of approaches when posting on LinkedIn. Posts with no links perform better across all types of posts on LinkedIn The most common type of content on LinkedIn is an image with an engagement rate per post of 0.45%ġ.Most brands on LinkedIn don’t usually post links in comments.
LinkedIn posts with no links perform better.Here’s what we learned after analyzing 86,504 LinkedIn posts from a total of 883 LinkedIn pages: What type of post is the most performing on LinkedIn.How LinkedIn posts perform when placing the link in the comments, not in the post itself.How LinkedIn posts perform when placing the link in the posts itself compared with posts without link.The most performing type of content on LinkedIn is image with an engagement rate per post of 0.45%. Brands with a LinkedIn presence don’t usually post links in comments.ģ.
Posts with no links perform better across all types of posts on LinkedIn.Ģ. Without further ado, let’s dive in! Where to place links in LinkedIn posts in 2021ġ. Luckily for you, we partnered with Lightspan Digital, a digital marketing agency in Chicago, in an effort to respond to your question based on data. In other words, does LinkedIn’s algorithm favor posts that don’t link off the platform? One of the biggest debates we hear from LinkedIn fans who are determined to break the social network’s algorithm is whether or not to place a link in the post or in the comments. Today, more than 57 million companies are on LinkedIn, so it is utmost important for businesses to develop an effective LinkedIn marketing strategy. However, since content creation increased with 60% in 2020 on the platform, LinkedIn is not just an app that connects job seekers with prospective employers anymore, but a powerful marketing tool. With over 756 million members in more than 200 countries worldwide, LinkedIn is the preeminent social network for hiring and recruiting.
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